Sales Manager at Nicole Sinclair Consulting

DUTIES & RESPONSIBILITIES

Sales Strategy & Execution-

• Develop and implement effective sales plans and targets by region, product, and channel.
• Track and monitor sales performance, ensuring the team meets or exceeds sales targets.

Team Leadership

• Lead, coach, and manage a team of Sales Executives or Representatives across assigned territories.
• Conduct regular performance reviews, training, and mentoring to improve sales competencies.

Customer Relationship Management

• Build and maintain strong relationships with key distributors, wholesalers, supermarkets, and retail outlets.
• Negotiate trade terms, pricing structures, and promotional agreements.

Market Development

• Identify new business opportunities, market trends, and competitor activities.
• Collaborate with marketing to execute promotions, product launches, and trade activations.

Reporting & Analysis

• Provide timely and accurate sales forecasts, market feedback, and business intelligence reports.
• Monitor inventory levels, product availability, and supply chain alignment with sales plans.

Cross-Functional Collaboration

• Liaise with logistics, finance, and production departments to ensure smooth sales operations and customer satisfaction.

EDUCATION & TRAINING

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• 5–7 years of proven sales experience in the FMCG sector, preferably beverages.
• Strong knowledge of the Lagos retail landscape (both open markets and modern trade).
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and lead a field team.
• Proficiency in using CRM tools, MS Office (especially Excel), and sales tracking systems.
• Must be self-motivated, results-oriented, and willing to travel within Lagos.

KNOWLEDGE & EXPERIENCE

• Previous experience launching or scaling a new FMCG brand in Nigeria.
• Experience managing sales targets in both GT (General Trade) and MT (Modern Trade).

SKILLS & ABILITIES

• Strong network of existing distributors and retail partners in Lagos.
• Ability to create actionable sales plans aligned with company goals.
• Managing key distributor and retail accounts with consistency and care.
• Understanding how to enter new markets or deepen presence in existing ones