Do you know how to use salesforce mobile connect to send SMS – SMS is one of the lowest-rate channels. Through the SMS delivery success rate, you will be able to understand why, the click rate, not talk of the Open rate over the years.
A lot of companies are returning to SMS to maintain a high frequency of engagement with their customers and reach complex geographic markets.
It is pretty easy/cheap to use and send SMS through marketing campaigns. Which use case is best suited to your company’s needs? Is SMS a medium that can give a commercial advantage, or just a transaction?
How to Use Salesforce Mobile Connect to Send SMS?
Through this part of this article, you will be able to get the answer to your question, talking about Mobile Connect, the module that enables marketing cloud customers to send SMS. You’ll get the answer to the tasks and messages you can send using an organization as a case study. Furthermore, you’ll be able to go over the SMS principles to keep in mind when enabling this great channel.
What Is Salesforce Marketing Cloud Mobile Connect?
You can create SMS/MMS messages via mobile connect in the salesforce marketing cloud’s mobile studio. Moreover, subscribers’ mobile phones do not receive mobileConnect messages sent direct.
For them to send a message, mobile connect sends a message to the partners, known as aggregators, who pass the message through their SMS gateway to the local phone carrier for final delivery to the customer’s mobile phone.
Often the local carrier is a telco company based in a specific country; therefore., it is subject to local regulations and restrictions. However, if carriers do not meet your business expectations, soluble-check carrier capabilities with salesforce and your legal department before starting to avoid wasting.
Common Challenges Along the Way
- Registration for Alpha sender ID (SMS by ‘Name’)
- Opt-out keyword pre-registration (stop, unsubscribe, etc.)
- The US and CA Registration from
- Auto-messages for opt-out and opt-in pre-registration
SMS Campaign Setup in Marketing Cloud
when you understand MobileConnect and all its out-of-the-box functionalities, you will love it as much as we do. If you want to diversify your messaging experience, create on-demand service, and ensure the best customer engagement, we strongly recommend enabling MobileConnect in your Salesforce Marketing Cloud instance.
- You will be able to quickly and easily set up an SMS in the message creation wizard in content creator in mobile connect
- With Mobile Studio’s guided options, you can create bidirectional covariations surveys, implement Opt-in functionality, perform progressive profiling, and trigger emails in demand.
- AMP Script also gives you endless personalization capabilities.
The mobile code enables your marketing cloud instance to connect with a local carrier to deliver SMS to one or more countries. The type of code and the country depends, a mobile code can be relatively cheap (or expensive). Every mobile code is associated with a tier, which represents the value required to activate it (not necessarily determined by type).
Long Code vs Short Code
What do you mean by long code and short code mean? Here’s a comparison table, followed by a lengthy explanation:
Enable unidirectional SMS communication for meaningful 1:1 conversation with customers, in more explanation, to collect survey responses or send international messages. Also, known as international codes, these can be sent at the rate of only 1 SMS per second.
To one country or sere multiple countries, Long codes can be specific. For international SMS campaigns, widely use UK long code. Activation of a longer code may take 1-2 weeks and is dependent on country-specific activation requirements (e.g. pre-registration forms, documents). Long codes are usually cheaper than shorter codes and are often associated with Tier 1.
Short Code is always specific to a country and enables bidirectional communication. To the United States, a short code is required as well as Canada France, and others. The same goes with local codes, their activation can take anywhere from 2 to 12 weeks. They are likely require pre-registration forms, documents, and a legal commitment to content and intentions.
Short codes have better throughput and are often used to send engagement campaigns, security authentication, or service interruption notifications. By using a short code, we can send up to 100 SMS per second.
Shared code vs Private Code
Used by multiple companies at the same time to deliver SMS messages to Specific countries, they are usually speedy activate (1 week). About sharing these codes with other customers, their main limitation is the availability of keywords (which we will cover shortly). Still, they come with 5 keywords for your choice and the opportunity to buy 5 additional Keywords.
When used by only your company, they are often more expensive than shared code. The benefit you can get from an unlimited number of keywords and are often able to get an alpha sender ID (By name).
Which is Better Private Code vs Shared Code?
Most people experience implementing SMS with Marketing cloud, we prefer private code rather than shared code. Brand recognition is important. Send name more than ever to implement a reliable, multichannel user experience personal codes will add this value to your brand.
Use of Mobile Connect
Through this part of this article, you will see the use cases taken from real campaigns we implemented with a company to provide some real insight into what MobileConnect is and what it can achieve.
The type of messages can you send:
- Transactional messages
- Security messages
- Progressive outline
- Commercial messages
Those are the uses of mobile connect.